When 9am recently spent a night at The Belfry, staying in one of its newly completed rooms in the brand-new Brabazon House wing, the experience underscored how much the resort has evolved, and why it now stands out as a high calibre venue for business stays, corporate events and regional investment.
Investment, Scale and Capacity
- The Belfry has just completed a £90 million expansion which includes the brand-new Brabazon House wing featuring 149 bedrooms,, increasing its total capacity to around 468 rooms. This includes the resort’s first-ever two-bedroom suite, and balcony rooms with unbeatable views over The Belfry’s legendary Brabazon golf course.
- One of more than 20 events spaces at the resort, its new flagship venue, The Masters Suite, spans 852 sqm and can host up to 920 guests, ideal for conferences, corporate dinners, product launches, mini expos or large scale meetings.
- Before opening, The Masters Suite already had £10 million in confirmed bookings and a pipeline of £80 million in enquiries.
These figures show that The Belfry now operates at a scale previously uncommon outside major urban hotel conference complexes, reinforcing its suitability for serious business engagements and large gatherings.
Business Friendly Accommodation and Facilities
9am’s stay in Brabazon House was modern, comfortable and business ready. The room featured reliable internet, a calm workspace and a design aesthetic that works as well for corporate travellers as for leisure guests. The expanded capacity also eases the previous challenges of availability that often come with high demand resorts.
Beyond accommodation, the resort offers a full leisure and wellness club, “The Club”, with a gym, pool, and spa town style facilities, adding wellbeing amenities that appeal to business travellers looking to combine work, meetings and relaxation.
A Resort Built for High Volume Events and Corporate Use
With the combination of large event spaces, hundreds of rooms and in house hospitality and leisure services, The Belfry is built for business events of various scales, from executive retreats and board meetings to full scale conferences or incentive weekends. Its three world-class golf courses remain a draw for corporate hospitality and networking, adding a unique premium leisure angle to corporate stays.
The sheer operational scale is also notable. Estimates suggest its annual UK turnover sits in the high tens of millions, underlining its financial robustness and ability to support this level of service and infrastructure.
Why This Matters for Regional Business and Growth
The expansion of The Belfry is not just about better stays. It signals growing capacity for business tourism, corporate events and international level hospitality infrastructure outside London or major cities. This is important for regional growth. Companies do not always need to fly to big cities to host global clients or high profile events, and having a high quality, full service resort in the Midlands reduces logistical friction.
For businesses and investors looking to tap into Midlands markets, The Belfry offers a credible location that combines professionalism, leisure and premium facilities, making it attractive for corporate hospitality, networking, deals and events.
Verdict
During 9am’s stay, the new bedrooms, event space and overall professional ease confirmed what the numbers suggest: The Belfry is no longer just a golf resort with heritage. It is a top tier, business grade resort, ready for meetings, conferences and large corporate events at scale.
With its blend of capacity, comfort, versatility and location, The Belfry should now be on the shortlist of any UK business looking for a venue that combines luxury and operational strength, without needing to go to London or another major city.