Go Swag, the tech-powered platform modernising corporate gifting, has raised $5 million in a funding round led by Mercia Ventures, with participation from Techstart Ventures and strategic angel investors. This brings its total funding to $6.2 million to date.
Go Swag enables global brands to deliver premium, on-brand gifts worldwide, and works with over 1,000 companies, including Meta, Apple, ElevenLabs, Netflix and n8n. With a 30-person team based in Glasgow, Go Swag has achieved five consecutive years of triple-digit compound annual growth (112% CAGR) and is now expanding into the United States.
The corporate gifting industry is projected to reach $1.1 trillion by 2028, yet the sector has seen little innovation over the past two decades. The market remains dominated by fragmented suppliers and outdated systems churning out low-quality and gimmicky products people don’t want and won’t use. The environmental cost is significant: 84% of branded gifts are either passed on or end up in landfill.
Conor McKenna, CEO and Co-Founder of Go Swag, comments: “Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we’re replacing it with smart AI-assisted curation and a better gifting process to match.”
Hugo Lough, Investment Director of Mercia Ventures comments: “Go Swag is building a technology business in a sector that has resisted innovation for decades. Conor and Ben identified the structural advantage, then delivered enterprise-grade programmes at a fraction of the operational cost of incumbents. Go Swag seized a category-defining opportunity and capably translated it into sustained growth.
“Their combined product instinct and commercial discipline made them an exciting industry upstart, and they’re now emerging as a serious competitor. Throughout our time speaking with Conor and Ben we’ve been consistently impressed by their innovative instincts coupled with a focus on scalability in everything they do. We’re delighted to be partnering with them on the next phase of their growth”