The Hero Dubai Desert Classic has announced a partnership with Reflo as its Official Clothing Partner for the 2026 tournament and beyond.
Building on an existing relationship from 2025, the partnership reflects a shared focus on sustainability. The Hero Dubai Desert Classic, which returns to Emirates Golf Club from 22–25 January, has been GEO-certified for the past three years and continues to prioritise environmental responsibility across tournament operations.
Founded in Dubai in 2021, Reflo is a sustainable performancewear brand with a focus on golf, alongside apparel designed for running, gym training and other sports including tennis and padel. Its products are primarily made using recycled polyester sourced from post-consumer plastic waste, reducing energy use and carbon emissions compared to virgin polyester.
Reflo’s sustainability approach also includes tree planting for every product sold, the removal of single-use plastics from its supply chain, and the use of biodegradable packaging. To date, the brand reports planting more than 125,000 trees and recycling over 2.7 million plastic bottles.
Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, said:
“We’re pleased to be extending our relationship with Reflo as Official Clothing Partner. Sustainability is an important part of how we operate as a GEO-certified tournament, and this partnership reflects a shared commitment to reducing environmental impact while delivering a world-class event.”
Rory MacFadyen, Co-Founder of Reflo, said:
“The Hero Dubai Desert Classic is an established tournament with a strong sustainability focus, and we’re proud to continue working together. As a brand founded in Dubai, it’s meaningful for us to partner with an event that has such strong local and international significance.”
As Official Clothing Partner, Reflo will be present at Emirates Golf Club throughout tournament week, including a retail space in Tournament Town.
The partnership further supports the Hero Dubai Desert Classic’s ongoing sustainability programme and its role within the global golf calendar.