Reflo is part of a new generation of sportswear brands redefining what performance clothing looks like in modern life. Founded in the UK, the brand has built its reputation on creating premium, technical sportswear that delivers for athletes while placing sustainability at the heart of every decision. It is a model that feels increasingly relevant not just in sport, but in business too.
Co founded by childhood friends Peter Philippou and Rory Macfadyen, Reflo combines sharp commercial thinking with a deep understanding of sport and culture. Their backgrounds in FMCG and sports marketing have helped shape a brand that is forward looking, design led and commercially astute. Since launch, Reflo has become one of the fastest growing British sportswear brands, attracting partners across football, golf, Formula 1 and Formula E, all chosen for their shared commitment to driving positive change. In 2024, England men’s football captain Harry Kane joined as an investor and ambassador, marking a significant moment in the brand’s global growth.
Sustainability underpins every aspect of Reflo’s operation. The company prioritises recycled and circular materials, responsible manufacturing and lower impact packaging, while openly acknowledging that sustainability is an ongoing journey. Its long term commitments, including planting one million trees and recycling the equivalent of five million plastic bottles by the end of 2026, have helped position Reflo as a brand built for the future rather than short term gains.
What is particularly interesting is how Reflo has been embraced by business leaders and entrepreneurs. As work, travel and training increasingly blur, many founders and executives are looking for clothing that can move effortlessly between settings. Reflo’s understated aesthetic and technical performance answer that need. Pieces such as the Clyde Hoodie offer comfort and flexibility without looking overly casual, making them well suited to long days that might include a workout, meetings and time on the move.
The Clyde Hoodie reflects the brand’s broader philosophy. Crafted from high quality recycled materials, it is lightweight, breathable and quietly technical, with four way stretch and moisture wicking properties that support all day wear. It feels considered rather than showy, designed to perform without demanding attention.
For business leaders, Reflo offers more than comfort. It represents alignment with values around sustainability, quality and long term thinking. Much like the entrepreneurs who wear it, Reflo is focused on building something resilient and responsible, proving that performance and purpose no longer need to be separate conversations.