UK SME scaling tips: One Club alliance drives regional growth
UK SME scaling tips often focus on digital tech, but a major new alliance between England Rugby and Regency Purchasing Group proves that collective buying power is the ultimate game-changer for regional financial resilience.
Thousands of rugby clubs across England are now on a winner. From grassroots sides to premiership giants, this collaboration provides every club access to commercial expertise and procurement muscle usually reserved for elite sporting associations.
Decisive Action: Smarter Procurement for Regional Hubs
In a trial conducted last year, clubs reported savings of up to 10%. This equates to thousands of pounds staying within the local community. Founded in the South West, Regency Purchasing Group has evolved into the UK’s largest buying group. They have now launched One Club, a no-fee service designed to help more than 2,000 clubs cut costs and streamline operations.
The “So What” is clear: this initiative provides a free, no-obligation price audit that benchmarks spend across bar, catering, utilities, and facilities management. This isn’t just about sport; it is a blueprint for regional business growth.
Expert Insight: Founder Perspective
Regency Purchasing Group Founder Alex Demetriou, who is also CEO of Foodbuy UK&I, said: “We’re extremely excited to make One Club available to rugby organisations of all sizes in England, particularly the grassroots and community clubs that are often managed by volunteers and work within very tight budgets and margins.”
Demetriou continued: “They are the foundation stones of the sport, as well as having a positive presence in their local communities, but, like so many businesses, are facing extremely challenging times. We’ve supported The Allianz Stadium and Premiership clubs, and now we’re bringing that same expertise to the wider game and every level of the rugby community.
The genesis of Regency was to support and empower smaller, independent operators, and we’ve never forgotten our roots, which is why we’re passionate about ensuring those grassroots and community clubs can benefit from all that we are able to offer. With our £2.5bn of buying power through Foodbuy Group, we’re helping clubs save money, reduce volunteer burden and adopt operational best practice, while connecting them with brand owners who share our passion for rugby, such as Diageo.”
UK SME scaling tips: High-Stakes Efficiency and Digital Tools
Scaling requires the right infrastructure. One Club equips organisations with digital tools, including advanced procure-to-pay systems, real-time inventory reporting, and menu management.
“In addition, we’re making innovative technology available to all clubs, big and small, which results in even greater efficiency and control,” Demetriou added. “We are equipping clubs with digital tools such as advanced procure-to-pay and accounting systems, real-time spend and inventory reporting, plus comprehensive allergen and menu management, empowering those clubs to maximise gross profit, strengthen financial performance and operate with confidence.
With the UK’s largest network of field-based procurement experts, we combine unmatched buying power with real operational insight, resulting in better pricing, stronger partnerships, and improved profitability for clubs. On a personal note, as a lifelong rugby fan and founder of Regency, seeing our logo alongside the England Rose in a partnership is a very proud moment.”
Real-World Results
The impact on the ground is already visible. Dave Stubley, National Club Development Manager at England Rugby, said: “We want to help clubs become more financially resilient, and working with Regency Purchasing Group (as part of One Club) is a simple way to do that. Their buying power and trusted supplier network mean clubs can access better prices, better service and real savings.
What excites me most is the impact on the ground with less pressure on volunteers, more confidence in purchasing and more time to focus on giving members and visitors a great experience. And it’s already working. Some clubs are saving 8–9%, with one saving over £13,000 a year from its expenditure, demonstrating real value for the grassroots game.”
Local leaders are seeing immediate value. Mark Chappelhow, Chairman of Bolton RUFC, noted: “We achieved a 10% saving through smart price reviews.”
Emma Wilkinson, CEO of Birmingham Moseley Rugby Club, added: “Regency Purchasing Group has quickly become an invaluable partner to our club. The process has been seamless, and their proactive approach has made a real difference to the club’s commercial operations. Regency have become an essential part of our extended team.”
FAQs: UK SME scaling tips
How can a UK SME prepare for an acquisition this year?
While One Club focuses on procurement, scaling through efficiency is a vital step for any SME eyeing acquisition. Streamlining operations and proving financial resilience through audited savings makes a business a far more attractive prospect for buyers.
What are the fastest-growing business hubs in the UK?
Regional growth is accelerating outside of London. Areas like the South West, where Regency originated, and the Midlands are seeing significant investment. Strategic alliances like One Club help these regional hubs maintain their competitive edge.
How does the latest UK budget affect small business hiring?
Rising costs often squeeze hiring budgets. By using services like One Club to reduce overheads in utilities and catering, SMEs and clubs can reallocate funds to maintain their workforce and navigate the shifting tax burden.
What is the main benefit of the One Club alliance for grassroots clubs?
The alliance provides grassroots clubs with £2.5bn of collective buying power, allowing them to access the same pricing and professional auditing tools as elite premiership sides.
Is there a fee for rugby clubs to join the One Club service?
No. One Club is a no-fee service designed to build long-term financial resilience for the UK professional and community sporting community.
